Friday, September 14, 2007
UUA announces national marketing campaign.
On Thursday, the Unitarian Universalist Association announced its first national marketing campaign in decades. The campaign involves full-page ads in Time, a print-online sponsorship of Time's religion articles archive, and online advertising at time.com. Resources available so far include UUA President Bill Sinkford's letter to congregations introducing the campaign, an expanded description of the October-December advertising initiative in Time magazine, information about a DVD introducing Unitarian Universalism that will be mailed to all congregations later this month (disclosure: I'm one of the talking heads midway through the film), some frequently asked questions, and contact information if you want to learn more.
The national marketing initiative will run concurrently with the regional marketing campaign in the San Francisco Bay Area, which I introduced earlier.
Copyright © 2007 by Philocrites | Posted 14 September 2007 at 8:57 AM