Thursday, December 16, 2004
Ever heard of a church that turns people away?
Bob Chase, director of communications for the United Church of Christ, writes:
[S]ome groups, specifically the Association for Church Renewal and the Institute on Religion and Democracy—widely identified with the religious right—are calling our ad, "dishonest and insulting to other Christian churches."
The ad is clearly allegorical. In the same way Jesus used startling symbols in his parables—it is easier for a camel to go through the eye of a needle than for a rich person to get into heaven—it contains arresting imagery, taken from the point of view of those who have felt excluded. In focus groups held in preparation for the production of this ad, non-church goers cited again and again that the reason they didn’t attend church was because they had been wounded or rejected in the past. We are simply trying to reach out to this group in a language they can understand and invite them to give the church another chance.
Were our focus groups on target? Have you been hurt by a church? Your stories will help illustrate the need for inclusion and highlight the importance of our message. The attacks on the UCC’s campaign deny the truth that many people face. Please post your stories as comments as a way of serving witness to the truth. We’re interested in your experience as a way of personalizing the realities our ad reflects.
Share your stories over at the UCC's Accessible Airwaves site.
Copyright © 2004 by Philocrites | Posted 16 December 2004 at 5:34 PM