Monday, December 13, 2004
What's wrong with this survey question?
This is a purely diversionary entry: I just completed on online survey for a magazine I read regularly, and found myself stumped by the illogic of the following question:
- If yes, how often?
- Less than once a week
- At least once a week
- At least twice a month
- More than 3 times a month
- More than 5 times a month
- No, I do not purchase products and services online
3. Do you purchase products and services online?
The survey allowed the respondent to select one and only one of these answers. Here's a brainteaser for you: How many possible answers are excluded by the answers the survey makers included? (Since I buy something on-line once a month or less, I felt constrained to select "Less than once a week" — but that felt unsatisfying.) How should the question and answers have been phrased?
Copyright © 2004 by Philocrites | Posted 13 December 2004 at 5:35 PM