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Thursday, March 17, 2005

UCC's blog ads yield 25,000 visits in one week.

An update on the United Church of Christ's first-ever blog ad campaign on fifty high-traffic blogs:

After only one week of utilizing online blogads . . . to promote the UCC's Stillspeaking Initiative, more than 25,000 internet users have clicked through one of 50 purchased blogads to view the church's online 30-second "bouncer" commercial.

Meanwhile, according to the web statistics, more than 40 percent of traffic driven to the UCC's website has been generated from blog-related activity.

("UCC's Blogads Attracting Widespread Attention, Significant Hits," J. Bennett Guess, 3.17.05)

Copyright © 2005 by Philocrites | Posted 17 March 2005 at 11:08 PM

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