Friday, September 28, 2007
News about UUA, Bay Area marketing campaigns.
Don Skinner reports extensively on the Unitarian Universalist Association's first national marketing campaign, which begins in Time magazine in October, and on the regional marketing campaign underway in the San Francisco Bay Area. There's a lot in his uuworld.org report — including an announcement that Bill Sinkford and Gini Courter (the UUA's president and moderator) are hosting an open conference call about helping congregations welcome guests more effectively. That toll-free call is next Thursday at noon; 877-844-6052. ("UUA launches national ad campaign in 'Time,'" Donald E. Skinner, uuworld.org 9.28.07)
Here's the 30-second TV spot the UUA and the Bay Area marketing team developed for broadcast during The Daily Show with Jon Stewart and The Colbert Report:
Update 10.2.07: A 10-minute film, "Voices of a Liberal Faith," which the UUA developed as a tool to help congregations introduce Unitarian Universalism to newcomers, is now available for viewing online in the RealVideo and WindowsMedia formats. DVDs of the film have been sent to all UUA congregations. You can order additional copies and find out more about the film at UUA.org. (You'll also notice that the clips that ended up in the 30-second TV ad are from the shooting of this film.)
Copyright © 2007 by Philocrites | Posted 28 September 2007 at 7:59 AM