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Tuesday, August 22, 2006

Grass-roots ad campaign for Unitarian Universalism.

Joyce Dowling, who has helped her Maryland congregation conduct its own Google AdWords campaign for more than a year and who manages the UUA's public relations email list, is coordinating a new grassroots advertising initiative to promote Unitarian Universalism. She describes the campaign at her LiveJournal and says: "This is the time of year people search for churches and religious education programs for their families, but many have never heard about UUism." She's hoping to offer one small way to change that.

Copyright © 2006 by Philocrites | Posted 22 August 2006 at 7:17 AM

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August 23, 2006 01:05 AM | Permalink for this comment

Thanks! I'm setting up the ad now. I'll add state keywords for the state of the supporters with "church" if those keywords work for the campaign or whatever works, since broad searches often don't work. I have a few hundred dollars so far, but not many states. If any readers here see it, please don't click on it, because it's pay-per-click.

Joyce Dowling:

August 24, 2006 11:52 AM | Permalink for this comment

I thought that you and your readers might like to know that within the first hour of the ad campaign, we got over 40 hits primarily from searchers using the terms "church" and "churches". Most of them were overseas, including many in the Middle East. I don't know if they were military or who they were. Of course the ad is in English. I wish we could share our message there, but I had to change the designation to "United States" only since we don't have enough funds for that. I will share this information with the UUA and our international organizations. It would be nice to continue to have an internet-wide ad that would reach all of those who hunger for such a message as we have to offer.

Here's a link to the Google Analytics graphic of the geographic area that hit the web page during the first hour:

Further information is on my blog.

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