Tuesday, April 25, 2006
Want a banner to promote Unitarian Universalism?
The UUA announced last week that it is making a handful of banners available to webmasters and bloggers who would like to host an ad promoting Unitarian Universalism. Most of the banners were developed for the Houston-area "Uncommon Denomination" marketing campaign in late 2004 and early 2005 and ran on the Houston Chronicle website, but one was developed more recently for use at uuworld.org.
After the jump I'll explain how to place the ad developed for uuworld.org on your site. You can use the same approach if you prefer the other designs or sizes. Here's the ad:
This banner is 468 by 60 pixels — a standard ad size that's good for use in the main content area of a blog. Most of my readers will see it taking up approximately the width of this column, for example.
To display the ad on your blog, you'll need to edit your template. Blogger users who want to put the ad between their header (where the name of the blog appears) and the first blog entry can place the code just before the <blogger> code in the template. (Or you can place the ad at the bottom of the page by putting the code after the </blogger> code. If you put it between those two codes, however, the ad will show up in every single entry on each page.)
I assume that Word Press and Movable Type users know their way around xhtml and can figure out where to put the ad. I confess that I've never used TypePad, so I'm not sure what code you want to watch for in your template — probably <MTEntries>. (Put it above that code to have it show up above all the entries.)
The code to put in your template is:
<a href="http://www.uua.org/newcomers" target="_blank"><img src="http://www.uua.org/uncommon/banners/UncommonAnim.gif" width="468" height="60" border="0" alt="Unitarian Universalists: The Uncommon Denomination" title="Unitarian Universalists: The Uncommon Denomination - www.uua.org"></a>
You can get the code directly from the UUA, too. This code loads the ad image from the UUA server and links it to the UUA's webpage for visitors. Very cool!
I'm not especially fond of the other banners; I wonder if we have any designers out there who want to design some independent promotional banners? Here's a guide to standard ad sizes on the web.
Using Google AdSense.
Google AdSense users can also set up an html file using the same code so that Google will display the UUA ad whenever it would otherwise place a public service announcement or no ad at all. That's how I'm using the ad right now on Philocrites.
To use the ad as an AdSense replacement, first save an html file to your server containing only the code above. (I saved it as "uncommon.html.") Then log in to Google AdSense and select AdSense Setup to create a new ad block. Choose the 468x60 banner and, under "More Options," select "Show ads from another URL" in the Alternate Ads and Colors section. Enter the URL of the file you've created. Click continue, select the code, and place it into your template.
Copyright © 2006 by Philocrites | Posted 25 April 2006 at 7:15 AM