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Monday, April 17, 2006

This week at uuworld.org.

Pardon me while I indulge in the sin of pride: uuworld.org has been named the Best Faith-Based Online Campaign in the 2006 Internet Advertising Competition. (Award here; UUA announcement here.) Congratulations to my colleagues Kenneth Sutton and Kathy Todd, who are named with me on the award, and to my colleagues Tom Stites, Jane Greer, Don Skinner, Sonja Cohen, and Teri Schwartz. They're a great team. (Want to join us? The magazine is hiring a business manager and a part-time design production assistant.)

Wait: an advertising award? Yes, uuworld.org was nominated for a marketing award by the firm that helped design and build the site. The marketing goal of the magazine is fairly straightforward: We designed the site to appeal to people who aren't UUs or who are not yet members of congregations. The online magazine is a journalistic vehicle to carry UU voices and values beyond the membership of UU congregations. I think of it as a continuation of the publications the early Unitarians and Universalists sent all over the country to spread their liberal gospel. Now we're doing it online.

Featured this week is Brent Haglund's essay, "Hands-on environmentalism," which describes the approach to conservation he promotes through the Sand County Foundation. In the news, the Main Line Unitarian Church in Dover, Penn., has taken on an ambitious conservation program of its own — and has received a "Creation Care" award from the National Council of Churches in recognition. And Sonja Cohen highlights the hospitality of religious liberals in my homeland in this week's edition of UUs in the media as UUs, Presbyterians, and Congregationalists welcomed Soulforce to Provo, Utah.

Copyright © 2006 by Philocrites | Posted 17 April 2006 at 11:09 AM

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4 comments:

Bobby:

April 17, 2006 10:25 PM | Permalink for this comment

Is this Chris from Eugene - Howard ELM?

Chris Walton:

April 18, 2006 06:55 AM | Permalink for this comment

Yes! I'll email you. How exciting to hear from you!

TransparentEye:

April 18, 2006 09:49 AM | Permalink for this comment

Hey, congratulations. Considering that evangelism is a form of marketing, a low-key but high-quality pitch is just what's needed.

uuwonk:

April 20, 2006 04:06 AM | Permalink for this comment

Congratulation on your award. The site is excellent and provides a good window into the diversity of UU thought as well as a strongly positive message. I wish that people googling UU would be directed to your site. You are doing a great service to our community. Thank you.

(Yeah I know the above sounds dubious but it is how things look far from Boston.)



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