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Monday, June 13, 2005

'Uncommon Denomination' in the news.

The Unitarian Universalist marketing campaign that ran in Houston, Texas, from January through April gets prominent placement in a story about church marketing in Saturday's Houston Chronicle. The UUA's own interim report on the Houston campaign was published in March, but a final report may be waiting on a meeting to analyze the campaign that the Chronicle says will take place in Houston this week.

("Increasingly, Denominations Using Media Campaigns To Attract Visitors," Richard Vara, Houston Chronicle 6.11.05)

Copyright © 2005 by Philocrites | Posted 13 June 2005 at 7:29 PM

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Matthew Gatheringwater:

June 13, 2005 08:17 PM | Permalink for this comment

Can anyone verify the report that UUs are planning to use telemarketers in an attempt to increase their numbers? Is this a local effort? Something sponsored by the UUA? How much does it cost and what on earth would the telemarketer say? Are these cold calls, or are we calling a particular demographic profile? (The last I heard, the Texas program was targeting Cultural Creatives, folks who in the system of the authors of the CC book are the group most likely to be middle class, most likely to have a college education, and most likely to be white. Is this still the group that is receiving the bulk of our missionary zeal?)


UU: Hello, I'm sorry to disturb your dinner, but I'm calling to tell you there is a place with room for different beliefs...yours!

Texan: Great! How many evangelicals are already part of your congregation?

UU: Sorry, there seems to be a bad connection on this line.


UU: Hello. If I can have just a moment of your time, I'd like to tell you a story about a starfish I threw back into the ocean.

Texan: I've just stepped out of the bath. What are you trying to sell?

UU: Nothing. I'll be brief: You may already be a Unitarian Universalist!

Texan: Will I get a free set of steak knives for finding out?


June 13, 2005 08:53 PM | Permalink for this comment

Matthew, I was struck by the idea that the Fort Worth marketing effort will involve telemarketing, too. I suspect -- but have no other evidence than the Houston Chronicle article itself -- that the calls will invite people to attend the Sunday morning service during the General Assembly on June 26.

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