Wednesday, August 20, 2003
Traditional approaches such as showing Jesus on the cross and Bible quotations are a turn-off to non-churchgoers, according to one of two suggested advertising campaigns drawn up by agencies.
Instead, advertisers say churches should highlight their community life, the chance to have a good sing, hear a good sermon and have a heart-to-heart chat.
I don't know. Sounds bland, true, and strangely familiar. (Although I have to admit that I have decided for or against several congregations based on whether I like to sing there.)
And speaking of reasons to go to church, I meant to put in a good word for Matthew Gatheringwater's insight that "the search for religious community began with the recognition that I couldn't very well be a congregation of one" (8.18.03).
Copyright © 2003 by Philocrites | Posted 20 August 2003 at 4:26 PM